Our numbers and the feedback from the evaluations prove that high quality and fee-paying students have increased in Turkey and at IEFT events. The students are from highly respected universities and high schools in Turkey. Our domestic marketing Team organizes the marketing of each IEFT event very carefully and markets to a much targeted audience, creating a new marketing plan for each education program, each area of interest and each country. We are very careful to bring both a large number of students and highly qualified & free paying students to our fairs. We spend most part of our budget promoting our fair to students who have a genuine interest in studying abroad and their parents. We also aim to provide well-informed, motivated, self-conscious students, who are generally aware of their skills and scores by organizing TOEFL IBT, IELTS and ACT trial tests during the fairs with our academic partners. The fair hours will be longer and starting earlier due to the requests from our visitors and exhibitors. Our domestic marketing team use very different and effective marketing channels such as Google ads, Facebook and Instagram ads, social media marketing, fliers and invitation distribution at prestigious universities and high schools, newspaper ads and news articles, outdoor marketing in metro stations, and carefully selected shopping centers and business districts in order to reach the correct students. to reach the correct students and their parents. We also use SMS messages and e-mailing, and we invite Turkish Universities’ International Offices, high school counselors and high schools parent associations.
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