Turkish Student Market Analysis for IEFT Spring Fairs

Turkish Student Market Analysis for IEFT Spring Fairs

As IEFT, leading student recruitment fair in Turkiye, we would like to share some insights we have collected during 25 years. We have welcomed over 1000 international institutions from 30 different countries in our events and gained the perspective from the visitor students, parents and the educational agencies with whom we work. We will also be happy to hear your thoughts, feedback and comments via email or Whatsapp +90533 302 08 99. We would like to remind, IEFT Spring fairs will be held between 17-24 March in Ankara, Izmir and Istanbul with the participation of 130 international institutions!


UK, is the number #1 destination for Turkish students with its great quality of education and its GREAT Scholarships. Turkish students from top high schools prefer to pursue their undergraduate studies in the UK. Also, the UK has great demand in terms of postgraduate education with its generous scholarship opportunities, and working opportunities. Many of the Turkish students turn their heads toward education in the UK. Besides that, UK language and summer schools receive a record number of Turkish students each year. We welcome top ranked Russell Group and other universities as well in our events. Following institutions from the UK will be participating IEFT March Fairs; University of Exeter, University of Liverpool, Newcastle University, University of Surrey, Anglia Ruskin University, University of Kent, University of Stirling, University of Worcester, University of Strathclyde, Glasgow, University of East Anglia, University of Bradford, Royal Holloway University of London, Oxford Brookes University, University of Roehampton, De Montfort University, Bournemouth University, University of Brighton, Kaplan International Pathways, Study Group, Oxford International Education Group-Pathways, Summer Boarding Courses, Bayswater College, Kaplan International English/Alpadia Language Schools, EP - English Path/GBS - Global Banking School, BSC Education, St. Giles International, Malvern International.

The USA, is a very popular destination, always one of the top 3, especially for undergraduate and postgraduate studies. Turkish students pursuing a degree in the USA have a remarkably high-quality background. Unfortunately, the private language market of the USA is suffering in Türkiye because of visa issues. However, we are observing that language learning programs in US universities are becoming more and more popular. Students who apply for University programs, have better chances to get their visa. IEFT fairs also attract the students from the best high schools and universities such as Koc High School, SEV American College, Robert College, Uskudar American, Saint-Joseph, MEF Schools, Galatasaray High School, Bilkent University, Bogazici University, Koc University, Sabancı University etc. They are also really keen on seeing Fulbright & Education USA alongside universities and colleges from the USA. Following institutions from the USA will be participating in IEFT March Fairs; New York University - TandonSchool of Engineering, University of Arizona, Montclair State University, Morgan State University, American University of the Caribbean - School of Medicine, Webster University and Valencia College.

 Germany, is currently the number one destination in Europe for Turkish students because of the long-lasting strong historical & cultural relations between Türkiye and Germany. Alongside public universities which are very popular cost and quality-wise, after Covid-19, private universities in Germany also increased in demand since they provide English language education. As the leader in the sector, we are happy to welcome 15 public and private German universities in our March fairs in collaboration with DAAD. Following institutions from Germany will be participating IEFT March Fairs; DAAD German Academic Exchange Service, Coburg University of Applied Sciences and Arts, Deggendorf Institute of Technology, EBS Universität für Wirtschaft und Recht, Furtwangen University, Osnabrück University of Applied Sciences, Technical University of Applied Sciences Würzburg-Schweinfurt (THWS), TUD Dresden University of Technology, University of Cologne, Technische Universität Bergakademie Freiberg, HTW - Berlin University of Applied Sciences, University of Applied Sciences Offenburg, University Targu Mures Medical Campus Hamburg (UMCH), Berlin School of Business and Innovation, University of Europe for Applied Sciences, Munich Business School, Constructor University.

 Canada, had been really popular in the last 10 years. Canadian institutions became so popular that many Turkish students embarked on private, state colleges, language schools and undergraduate education. Quality of life and working opportunities in Canada for international students are some of the reasons why Turkish students prefer Canada. What we observe now, more and more Turkish students are interested in co-op programs and state colleges. After the changes in visa regulations Canadian public institutions are expected to increase in demand. Following Canadian institutions will be participating in IEFT March Fairs; University of Ottawa, York University, University of Windsor, Cambrian College, Conestoga College, Sheridan College, George Brown College, Rutherford School, ILSC - International Language Schools of Canada/ELS Language Center and ILAC - Tamwood International College.

For more than 10 years, Turkish students have been discovering different European destinations for study abroad education. The biggest demand now is for education in Italy. With its artistic outlook, Italy attracts students in art, design, and fashion degrees. Nowadays, medical degrees are also sought after in Italy, which increases its reputation more and more.


 Recently, the Netherlands is also a great option for Turkish students to study in Europe. It is known for psychology, business and technology degrees and it is an attractive study destination especially for undergraduate level. Good number of students are applying to Dutch universities particularly for undergraduate level. Students going to Italy and the Netherlands, are particularly from French high schools. Following Dutch institutions will be participating in IEFT Fairs in March; Eindhoven School of Technology, Tio Business School and Saxion University of Applied Sciences.


Poland has also been in demand for a long time offering qualified & cost effective education. Private and public Polish universities attract thousands of Turkish students who are interested in undergraduate and postgraduate degrees to study in Poland. We will have a strong Study in Poland pavilion in our March fairs with the participation of around 10 Polish universities. Following Polish universities will be participating in IEFT March Fairs; Study in Poland, Lazarski University, University of Economics and Human Sciences in Warsaw, University of Ecology and Management in Warsaw, University of Humanities and Economics in Lodz, Think Poland and many more.


Ireland is very popular among Turkish students with the English language studies. A good number of Turkish students went to Dublin to study & work even though some faced visa issues in the last 2 years. The students are also interested in undergraduate and postgraduate studies particularly IT studies, computer sciences, digital marketing and other technical programs. The comparatively low tuition fee, living costs and post-study visa are some other benefits of studying in Ireland. We are happy to welcome top ranked universities; Trinity College Dublin, University of Limerick and also english schools; Centre of English Studies, Emerald Cultural Institute, Berlitz Dublin & Manchester again in our March fairs!

France is also another destination that attracts Turkish students in business and engineering in English programs. France is the ideal place to study abroad for your degree thanks to its rich culture, gastronomy, architecture, and thriving student life. We welcome a good number of public French institutions as well with the collaboration of Campus France. Following French institutions will be participating in IEFT Fairs in March; Paris Nord Business School, Rennes School of Business and NEOMA Business School.


Turkish students also discovered Hungary, Lithuania, Latvia and Bulgaria in the last 5 years as a study abroad destination in Eastern Europe.  Not only the tuition fees, but also living expenses are pretty low, making Eastern Europe the perfect study destination among the Turkish students.  Following European universities will be participating in IEFT Fairs in March; University of Debrecen, Semmelweis University, Mykolas Romeris University, Kaunas University of Technology, SMK University of Applied Sciences, Kazimieras Simonavičius University, EKA University of Applied Sciences, Medical University - Plovdiv, Skolkovo Institute of Science and Technology.

There is also ongoing demand for Scandinavian countries because of being the world's most liveable and safest countries and the affordable tuition fees compared to the USA, Canada and the UK. In particular, students prefer to study their graduate levels in countries such as Sweden, Finland, Denmark and Norway as they offer English programs. Following Northern European universities will be participating in IEFT March Fairs; Jönköping University, LUT University and LAB University of Applied Sciences.


To delve into a different culture, Turkish students are also attracted to study in Asia, particularly in destinations such as Japan, South Korea and Malaysia. We will welcome Study in Japan / J- Mena, Kyushu University, Consulate General of Japan and Kyungbok University in our IEFT March fairs.

Recently demand is growing for high school education. As we have a huge number of young population in Turkiye there is a big competition between the young generation. Because of this reason, Turkish families are very keen on sending their children to high school abroad. There are a good number of students who currently study in the UK, Canada, USA and Switzerland.

Language & summer school market is very wide as well in terms of English language study. Language schools in the UK, Australia, Malta and Ireland are very popular as well as Canadian language schools. What we acknowledge, there is a big increase in German language studies while the demand for Spanish, Italian and French languages is steady.

As IEFT, we have around 150 institutions from 30 different countries for each of our fair, we also welcome Consulates & Embassies education and culture departments and private education groups such as the British Council, DAAD German Academic Exchange Service, Edu Canada, Education USA & Fulbright, Campus France, Advantage Austria, Uni-Italia, Study in Sweden, SEPIE/Study in Spain, Study in Lithuania, Study in Poland, Study in Czech Republic, Enterprise Ireland, NIIED/Study in Korea, Education in Malaysia, Study in Japan, etc. We also organize a special seminar series in Istanbul, Ankara and Izmir fairs with them.

For the upcoming IEFT March fairs, our domestic marketing team is working hard to reach the qualified prospective students and their parents. We are also actively in contact with around 200 high schools in Turkiye as well as university students. As IEFT, the leading student recruitment fair in Turkiye, we utilise social media at a great scale and we expect to have around 10.000 visitors over 5 days.


Please take a look at the full list of all the participating institutions through this link. We have some spaces left now for our March fairs and would love to see you as well joining us!

43rd IEFT Spring Fairs 2024

• 17 March 2024 Sunday– Ankara Sheraton Hotel

• 19 March 2024 Tuesday– Izmir Ege Palas Business Hotel

• 21 March 2024 Thursday– Istanbul Asian Side Hilton Istanbul Kozyatagi

• 23-24 March 2024 Saturday&Sunday- Istanbul European Side Hilton Istanbul Bosphorus