Because the IEFT Team has a lot of experience in International Education Marketing in Turkey, the team organizes the marketing of each IEFT event very carefully, and to a very targeted audience, creating a new marketing plan for each event and each concept. Because the IEFT Team has a lot of experience in International Education Marketing in Turkey, the team organizes the marketing of each IEFT event very carefully, and to a very targeted audience, creating a new marketing plan for each event and each concept. We are very careful to bring not only a large number of students, but also highly qualified & free paying students to our fairs. We do spend most part of our budget to promote to fairs to genuine students and their parents.IEFT Marketing Channels:• Print Marketing and Outdoor Promotions- Outdoor Banners, Posters and Invitations – We are using creative posters and outdoor advertising campaigns which placed in all cities and in the targeted areas with especially high income metropolitan areas. We are using around 10,000 posters and 500,000 Invitations in each of our fair, as well as mailing to 1300+ high schools in and around venue cities- Metro light boxes and Stand Activities – We use metro ads in the center of Istanbul, Ankara and Izmir. Rail and Subway ads influence a completely captive audience of students. Especially Istanbul metro is visited around 1,000,000 passengers a day and it is still one of the most important out door area. Also the with the stand activities our team gives detailed information about the fair, international education concept and what to expect at IEFT Fairs on the ground.- Metrobus Interiors – As a very popular and demanded transportation through Istanbul, metrobus interiors are very effective in marketing. They are reaching an audience of all ages, backgrounds and incomes. Daily reaching number is around 850,000 passengers.- University Campus Boards - Reaching around 37 universities in total 1,200,000 students directly.- Light Pole Banners - It is one of the most demanding marketing area in Turkey. They are very catching to attract the attention of thousands.• Web Promotions- Banner Ads and Pop up Ads in Web Portals - IEFT is using more than 50 leading internet portals, including hurriyet.com, gazetevatan.com, milliyet.com, haber7.com, etc.- Online PR - Content Sponsorship matching international education and related areas to reach a targeted audience- Video Ads – Video sharing websites are so popular in Turkey such as the other countries with high young population, so IEFT using this platform effectively to reach especially youth.- Social Media Ads – IEFT is targeting different groups and segments, following the new trends on social media and reach thousands of people.- Google Ads - Google continues to produce fascinating research on education-related search, and the growing body of data and analysis. Education-related search volumes have continued to increase year on year. IEFT is using Google Ads effectively to reach these audience of prospective students of Turkey.• E-MailshootsWith a more that 15 years’ experience in the market and interactive team on the ground, IEFT has the most valid and active database in the market. We do targeted mailshots due to country of interest or subject of interest and reach around 1,000,000 active email users per fair.• SMS MarketingMember SMS messages sent to pre-registered students for IEFT Spring 2017. SMS messages will be sent before and during the fair to share fair information and announcements.• Social Media PromotionsIEFT has one of the most dynamic, creative and young social media team ever. Before we start each of our fair journey we create new goals, trends, objectives, hashtags and analyze the market in details. We have seen remarkable results. The team is also very active and friendly, understanding the needs and replying to each message we get directly!- We use; Facebook, Twitter, Instagram, Youtube, Snapchat ….- We follow the new trends!- We can link your school page!- We can share your campus video!- We build creative - different contests in each fair!- We are offering photobooth sections at our fair for your group pictures and selfies! • Public RelationsPress releases in daily, weekly and monthly student-targeted publications (newspapers, periodicals and magazines) throughout Turkey• Quality sponsorsWe have local industry partners whose target matches ours, creating further exposure through web and word-of-mouth advertising. Our domestic sponsors include: AVEA, CNN Turk, Hurriyetegitim.com, Hurriyet Campus, Secret CV, and many more.
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