Exhibition Promotion
IEFT Fairs Promotion in Turkey
The IEFT team has a strong background in International Education Marketing, having been in the field for almost 20 years. Because of this experience, IEFT has developed an excellent knowledge of the Turkish Student Market and has learned the most effective ways to promote IEFT to its targeted audience of students and young professionals. Rather than relying on one channel of promotion, we have created a diverse network of outlets through which we reach the student market. For each city IEFT visits, we have built strong relationships with both local media and education providers. We spend a lot of time and energy to bring large numbers of high-quality students to meet with our participating international institutions.
Paramount to the success of IEFT is our carefully-planned promotion strategy. Knowing where, when and how to advertise so that the right segment of the market attends is essential, and the IEFT organizers have carefully selected which audiences to target.
IEFT Marketing Channels:
- Links on more than 50 leading internet portals, including hurriyet.com, gazetevatan.com, milliyet.com, haber7.com, etc.
- Newspapers ads in Turkey’s leading newspapers: Hurriyet, Cumhuriyet, Radikal, Zaman, among many others
- Radio spots on popular stations matching our target market
- Outdoor banners and posters in all cities, placed in areas with high student-traffic areas
- Distribution of over 500,000 flyers at universities and other high student-traffic areas, as well as mailing to 1300+ high schools in and around venue cities
- Mailshots to students on sponsor agents` databases and those of the British Council, Austrade, DAAD, Campus France and other industry partners – totaling approximately 300,000 student contacts
- Website banner ads on sponsor agents` sites as well as various industry-related sites, comprising the top 10 sites by number of hits by our target audience
- Student website in Turkish detailing fair times, locations, school profiles and free seminar schedule
- Press releases in daily, weekly and monthly student-targeted publications (newspapers, periodicals and magazines) throughout Turkey
- Quality sponsorship from local industries whose target matches ours, creating further exposure through web and word-of-mouth advertising. Our domestic sponsors include: AVEA, CNN Turk, Hurriyetegitim.com, Hurriyet Campus, Secret CV, and many more
- SMS Messages to more than 200,000 students and their families
- Special invitations sent to around 1000 selected universities and high schools counselors